Olympus Pen Camera Campaign…
Posted by Joe CannonI just love this ad (1:48) for the Olympus Pen camera — PEN Giant. The stop-motion video useds 355 pictures (taken of course with the Olympus Pen camera) blown up to billboard size and arranged throughout city streets. Very cool. This ad is a follow-up to one the Olympus put together last year – The PEN Story– which is quite different but equally amazing. I especially like the PEN story because it does a great job promoting photography — I am not sure the PEN Giant (below) does as good of a job there. It also had more than 2.5 million views. On the other hand, PEN Giant probably resonates better with the more important young adult market. What do you think? What will your students think?
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