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The dangers of viral media.  Method thought it had a clever video which got plaudits from marketers and a 4 star rating from YouTube.  But when a vocal minority were offended, Method was forced to pull the ad.  An unauthorized copy is still available on YouTube here.  The full article “Method Pulls ‘Shiny Suds’ Ad After Sexism Complaints” is at AdAge.com, December 2, 2009 (subscription only).

Household cleaner marketer Method has pulled down a viral video roundly applauded by marketers at the Association of National Advertisers annual conference last month and by most viewers who’ve seen it because of heated complaints from some women who view it as sexist and even condoning rape.

This entry was posted on Saturday, December 5th, 2009 at 2:20 pm and is filed under Advertising, Social responsibility, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.