“MADD Presents Drunk-Driving ‘Experts’”
Posted by Joe CannonLooking for an interesting, international (well for all you non-Canadians anyway) example of social marketing. You can read a brief ditty on the campaign “MADD Presents Drunk-Driving ‘Experts’,” at Marketing Magazine (a Canadian publication/site), January 7, 2010. I have linked to one of the ads below. Is humor a good approach for such a serious subject?
This entry was posted on Friday, January 8th, 2010 at 8:38 am and is filed under Advertising, Social responsibility, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.