John Cleese on Creativity
Posted by Joe CannonI have become very intrigued by the creative process. A class I teach at CSU, “Marketing Decision Making,” which includes a four week module on “Creativity and Innovation.” This is such an important skill for marketing students (heck all students and instructors as well) to learn. This excerpt of a presentation by John Cleese at the Creativity World Forum encapsulates so many useful ideas in just under 11 minutes. If you were not an adolescent boy in the mid-1970s — as I was — you may not know the fabulous offbeat comedy that was Monty Python’s Flying Circus – on public TV in the U.S. and later in movies including Holy Grail and The Meaning of Life among others. Perhaps you may know him from A Fish Called Wanda or some of his other films. Anyway, the man is brilliant and offers us some great food for thought on creativity.
The video could come anywhere in a marketing class. I think it works best early on , when talking about marketing strategy planning. We have too often thought about creativity only in relation to advertising or promotion — but it has great value across the marketing strategy planning process. I have also posted this at our sister blog for students of marketing, Learn the 4 Ps.
Tags: Creativity
This entry was posted on Monday, September 6th, 2010 at 10:11 am and is filed under Marketing strategy planning, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.