“Cirque du Soleil Videos”
Posted by Joe CannonUsers of our text books know that we have a great chapter opening case scenario for chapter 2 that describes Cirque du Soleil. I was doing some research on Cirque today and found some great videos. There is a short (0:41) video at the Cirque du Soleil website. [NOTE: January 7, 2011 - this video no longer available]. And at YouTube I found several longer (4-8 minute) videos. I liked this one the best. If you use our books, I suggest showing the short video (or an excerpt from this longer video) to introduce Cirque du Soleil and describe its marketing strategy planning process.
This entry was posted on Sunday, February 28th, 2010 at 4:30 pm and is filed under Marketing strategy planning, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.