Case Study: How Does Microsoft Do Social Media Marketing?
Posted by Joe CannonSometimes I like to show students examples of campaigns — showing them for example a print ad, website, Facebook page, and television commercial that all work together to achieve the same or related promotion objectives. Over at Social Media Today, Matthew Gain, provides a brief overview and critique of a Microsoft campaign to support the launch of its new phone Kin. You can read about the campaign and link to examples at “Case Study: How Does Microsoft Do Social Media Marketing?” (May 24, 2010).
This entry was posted on Tuesday, June 1st, 2010 at 3:12 pm and is filed under Social media, Video, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.