“Build a Business in ‘Mama’s’ Kitchen”
Posted by Joe CannonIn Basic Marketing chapter 20 looks at cross-functional issues in marketing — “Marketing’s Link with Other Functional Areas.” Note: the cross-functional chapter is not in Essentials of Marketing. This video looks at Mama’s Kitchen, a non-profit that functions as a business incubator in Los Angeles. This might supplement a chapter 20 lecture with an interesting example of production. If you like to talk about small businesses in your class, you might find the video useful, too. Link to the video: “Build a Business in ‘Mama’s’ Kitchen” (CNN Money, January 11, 2010).
Tags: Entrepreneur, Small business
This entry was posted on Monday, January 11th, 2010 at 8:56 am and is filed under Cross-functional, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.