“Why KFC Franchisees are Squawking”
Posted by Joe Cannon
KFC has found itself between a rock and a hard place. Following general trends toward healthier fare, the company has developed and more aggressively promoted some of its healthier fare (read grilled instead of fried chicken). On the other hand, many franchisees are upset with the new emphasis and feel the strategy confuses customers. They don’t want KFC to turn its back on its fried heritage. Interesting marketing strategy questions to raise in class — see “Why KFC Franchisees are Squawking” (Bloomberg BusinessWeek, August 12, 2010).
Tags: franchising, Health
This entry was posted on Tuesday, August 17th, 2010 at 4:53 pm and is filed under External market environment, Place, Strategy planning, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.