“The Power of Examples”
Posted by Joe CannonOne of the primary objectives for “Teach the 4 Ps” is to give you ready access to examples you can use in your marketing classes. Most of us teaching marketing know the value of well-chosen examples. If you visit our blog to get ideas for examples, you might appreciate this post from The Teaching Professor on the “Power of Examples” (December 2, 2009).
“Examples are instructional workhorses: they carry a great deal of the burden of teaching and learning. They help us dig into ideas and plow the land of the abstract. They help us transport information and ideas from one person to another and from one context to another. One way to improve teaching and learning is to improve the examples we use so that they more effectively communicate difficult concepts.” (Deyck, 1994, p. 40)
This entry was posted on Friday, December 18th, 2009 at 11:43 am and is filed under Tips for Teaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.