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Last month I connected you with an article about about “Subway’s $5 Footlong.”  These days value sells in the quick serve restaurant industry.  So Quiznos, which had tried to stay a bit more upscale than Subway, responded with a value campaign and its torpedo sandwiches.  Quiznos has had success and you can read about it in this recent article on BusinessWeek’s site, “Damn! Torpedoes Get Quiznos Back on Track” (January 14, 2010)

This video (below)/article (“The Accidental Hero,” BusinessWeek.com, November 5, 2009) combination tells the story of a very successful Subway promotion.  The promotion was originally the idea of a Miami franchisee who successfully launched it locally.  It was later picked up nationally and has helped Subway provide more value during hard economic times.  The video can be used as an example of sales-oriented pricing objectives or as an example of odd-even pricing.  The story also shows the value of listening to franchisees.