teachthe4ps.com - For instructors of marketing.

“I wanna make a film all about product placement, marketing, and advertising, where the entire film is funded by product placement, marketing, and advertising.”

This new film “POM Wonderful Presents:  The Greatest Movie Ever Sold” is a documentary by Morgan Spurlock.  This is the same guy who took down McDonald’s in Super Size Me.  The movie opens April 22 — and I don’t think I will wait for the DVD before seeing this one.  This film is about our business — so we should probably try to get on top of it.  To help you with that, there is an article that gives you some background over at Fast Company – see “Morgan Spurlock:  I’m With the Brand” (March 24, 2011).  Also posted at Learn the 4 Ps.

The World Cup is a huge sponsorship opportunity — especially in Spain.  I spent almost a year in Spain while on sabbatical a few years ago — they love their soccer.  This short (2:17) video clips might provide an international example to use when you talk about sales promotion or sponsorship  “Spain a World Cup Favorite for Ads” (CNNMoney.com).