“Seeing Store Shelves Through Senior Eyes”
Posted by Joe CannonI really enjoyed this article, “Seeing Store Shelves Through Senior Eyes,” in the Wall Street Journal, September 14, 2009 [subscription required - or search the title on google.] It describes a program Kimberly Clark has used to raise the awareness of its brand managers and retailers to the challenges facing the elderly consumer. I used it in class when discussing demographic trends and the growing elderly population, but it could easily fit into discussions of marketing research, brand management, and retailing.