“More Gamers Wanted”
Posted by Joe Cannon
This interview with Nintendo of America President Reggie Fis-Aime has a lot of “talking head” to it, but covers interesting ground (“More Gamers Wanted,” CNN.com, October 6, 2009). It deals with a company and industry of interest to many students – and it discusses how Nintendo is cutting prices for the Wii in an attempt to increase sales to casual players. Wii is the opening case for chapter 4 – so the video could be shown with chapter 4 to provide an update. Or it could be discussed with Product as part of managing products through the life cycle–or with pricing as Nintendo does cut prices.