teachthe4ps.com - For instructors of marketing.

McDonald’s makes a case for the quality of its food with this clever print advertising campaign.  The campaign was created by McCann’s Dubai office, so I am assuming it runs in Arab countries.  So I have also tagged it as international.  For high resolution versions of these ads, see:  “McDonald’s: Chicken CV, Lettuce CV, Potato CV, Tomato CV, Beef CV” over at the I Believe in Advertising blog, October 22, 2010).  Once there, click on the ad to get a high resolution and legible version.  If you want to show the ads in class, you can right click on the high resolution version, choose “copy image,” and then open a PowerPoint presentation, right click on a slide and choose “Past.”

This article (“McDonald’s: the world’s local restaurant,” The Times Online, February 9, 2010) provides some great examples of how successful global firms tweak marketing strategies to better appeal to local markets.  While much of the article is about McDonalds in the UK, there are other examples as well.  The examples might be useful when talking about international in general, or in combination with lectures about retailing or product.

This article, “McDonald’s, Burger King serve up premium gourmet burgers,” USA Today, (September 18, 2009) looks at a recent trend in the fast-food market – the growth of upscale burgers.  Students can relate to the fast-food industry and will have their own examples, as well.