teachthe4ps.com » Loyalty http://teachthe4ps.com For instructors of marketing. Tue, 07 Feb 2012 00:30:36 +0000 en hourly 1 “2010 Brand Keys Customer Loyalty Engagement Index” http://teachthe4ps.com/uncategorized/682/ http://teachthe4ps.com/uncategorized/682/#comments Tue, 02 Feb 2010 03:27:48 +0000 Joe Cannon http://teachthe4ps.com/?p=682 Brand Keys has released its “2010 Customer Loyalty Engagement Index.”   It is interesting to see the winners and losers in 2010 given last year’s economy.  Hyundai, whom we have talked about before, leaped to the top of the automobile ranking (from the bottom third in 2009).  We talk about customer equity and lifetime value of customers in chapter 2 in our books.

The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current Index examines customers’ relationships with 518 brands in 71 categories.

You can read what Brandweek has to say at “Report:  Starbucks, Wells Fargo Surge in Customer Loyalty,” (January 30, 2010).

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