http://teachthe4ps.com teaching the 4 ps Mon, 06 Sep 2010 16:11:40 +0000 en hourly 1 http://wordpress.org/?v=abc http://teachthe4ps.com/product/%e2%80%9cseeing-store-shelves-through-senior-eyes%e2%80%9d/ http://teachthe4ps.com/product/%e2%80%9cseeing-store-shelves-through-senior-eyes%e2%80%9d/#comments Sat, 21 Nov 2009 03:23:50 +0000 Joe Cannon http://teachthe4ps.com/?p=19 I really enjoyed this article, “Seeing Store Shelves Through Senior Eyes,” in the Wall Street Journal, September 14, 2009 [subscription required - or click here for a back door - click the top search result for direct access.]  It describes a program Kimberly Clark has used to raise the awareness of its brand managers and retailers to the challenges facing the elderly consumer.  I used it in class when discussing demographic trends and the growing elderly population, but it could easily fit into discussions of marketing research, brand management, and retailing.

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