teachthe4ps.com - teaching the 4 ps

This is another segment from CNN’s Poppy Harlow’s interview with Howard Shultz. This might fit in one of several marketing class sessions. Starbucks is a retailer so it might fit there. But I think it works best when talking about implementation and control of marketing strategy. Thus it might fit with our books with chapter 2 or with chapter 19 in Basic Marketing. Note: I can usually resize videos to make them fit my column, but it did not work with this one — so click here to see it larger on the CNN site.

My former colleague Jim Pailin, who was in the PhD program with me at North Carolina, worked on a dissertation in this area almost 20 years ago.  And it is still true, “Happy Employees Create Better Customer Experiences” (Customer Experience Matters blog, February 1, 2010).   Jim was particularly interested in looking at this for services — and I am sure that happy employees matter even more in service businesses.  From Bruce Temkin’s blog post you can find a link to Fortune magazine’s list of the 100 best companies to work for.