“Subway’s $5 Footlong”
Posted by Joe CannonThis video (below)/article (“The Accidental Hero,” BusinessWeek.com, November 5, 2009) combination tells the story of a very successful Subway promotion. The promotion was originally the idea of a Miami franchisee who successfully launched it locally. It was later picked up nationally and has helped Subway provide more value during hard economic times. The video can be used as an example of sales-oriented pricing objectives or as an example of odd-even pricing. The story also shows the value of listening to franchisees.