“Social Media’s New Mantra: Location, Location, Location”
Posted by Joe Cannon
One of our goals here at Teachthe4P’s is to keep marketing faculty up-to-date with the latest trends in marketing. Location based marketing is one area with huge potential. The last few years have been predicted to be “the year of mobile,” so I am not sure if Foursquare is the breakthrough application. If you want to know more about this new social media platform, check out “Social Media’s New Mantra: Location, Location, Location,” (Bloomberg BusinessWeek, May 6, 2010).