This article and video combination describe how companies can monitor “tweets” on the social media service Twitter to help them forecast sales. “Follow the Tweets,” Wall Street Journal, November 30, 2009 (subscription required – no subscription click here). The video below is an interview with one of the authors.
We believe executives can make accurate predictions about sales trends by analyzing tweets that mention their products or services, and we have created a model based on Twitter’s keyword-search function to help them do that.