teachthe4ps.com

Posts Tagged ‘Europe’

“Europe Inc. Takes Aim at Price-Fixers”

Posted by Joe Cannon

A pretty straightforward article (“Europe Inc. Takes Aim at Price-Fixers,” BusinessWeek.com, October 22, 2009 ) that talks about price fixing probes in Europe. Good current examples to use when discussing pricing in class – or the legal environment in chapter 3.

Posted November 21st, 2009 in International, Legal, Price | No Comments »

Categories
- Advertising (37)
- B2B (15)
- Competition (9)
- Consumer behavior (26)
- Cross-functional (2)
- Customer service (6)
- Demographics (5)
- Ethics (6)
- External market environment (6)
- Integrated marketing communications (3)
- International (16)
- Legal (6)
- Logistics (2)
- Market research (13)
- Marketing strategy planning (6)
- New-product development (6)
- Place (13)
- Positioning (6)
- Price (21)
- Product (22)
- Product life cycle (4)
- Promotion (65)
- Publicity (5)
- Retailing (21)
- Segmentation (9)
- Selling and Sales Mgmt (3)
- Service (7)
- Small Biz/entrepreneurship (1)
- Social media (21)
- Social responsibility (5)
- Strategy planning (4)
- Sustainability (7)
- Tips for Teaching (10)
- Tips for Technology (5)
- TV Commercial (9)
- Uncategorized (2)
- Video (49)
- Viral campaign (14)
- Word-of-mouth (7)

teachthe4ps.com - teaching the 4 ps

Posts Tagged ‘Europe’

“Europe Inc. Takes Aim at Price-Fixers”

Categories

Search

Tags

Archives