http://teachthe4ps.com For instructors of marketing. Tue, 07 Feb 2012 00:30:36 +0000 en hourly 1 http://teachthe4ps.com/product/388/ http://teachthe4ps.com/product/388/#comments Sat, 21 Nov 2009 21:24:00 +0000 Joe Cannon http://teachthe4ps.com/uncategorized/388/ ESPN has begun to develop locally focused websites. This WSJ.com video,”ESPN is taking over Sports Journalism Everywhere,” (0:37, The Wall Street Journal, September 29, 2009) describes a new ESPN product. So for example, ESPN Chicago has news about Chicago sports teams. This brand extension provides new competition for local newspapers and television stations. This is a nice example of market segmentation with a nontraditional product. You might ask students if they think this will be successful? How should a local newspaper respond?

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