“India’s Next Global Export: Innovation”
Posted by Joe CannonNew products are important, but in these hard times many firms have cut new product development budgets. Now many firms are learning jugaad - and Indian approach to new product development that focuses on innovation at low costs. See “India’s Next Global Export: Innovation“” (BusinessWeek, December 2, 2009). This might help with discussions of NPD or in control and cost management.