“BtoB’s Best of 2009: Cisco”
Posted by Joe CannonBtoB Magazine’s “Best of 2009” issue has come out. If you click on that link you will be connected to a page that shows all the categories — with subsequent links to the top three in each category. Lots of great B2B examples for you there.
My favorite campaign is Cisco Systems “The Human Network Effect” which won for best Intergrated Campaign (over $200,000). The campaign focuses on the Cisco’s video conferencing product and I think really demonstrates the value it can provide. The original “Welcome to the Human Network” cannot be embedded because of copyright issues (but my link takes you to it on YouTube). At YouTube you can find the Chinese (and several other language) versions of this ad — as well as many more from the campaign. I have embedded the “I Will Survive” ad from the campaign below.