teachthe4ps.com » cell phone http://teachthe4ps.com For instructors of marketing. Tue, 07 Feb 2012 00:30:36 +0000 en hourly 1 “Verizon ad – There’s a Map for That” http://teachthe4ps.com/video/%e2%80%9cverizon-ad-%e2%80%93-there%e2%80%99s-a-map-for-that-video-hd-version/ http://teachthe4ps.com/video/%e2%80%9cverizon-ad-%e2%80%93-there%e2%80%99s-a-map-for-that-video-hd-version/#comments Sat, 21 Nov 2009 05:15:13 +0000 Joe Cannon http://teachthe4ps.com/?p=85 “Verizon ad – There’s a Map for That – HD version,” (0:31)  YouTube.com. Most of our students have cell phones – and this is a market they tune into.  Of course Apple has its “There’s an App for that” campaign to promote the applications available for iPhone users.  AT&T, the exclusive carrier for the iPhone, has been criticized of late for its poor network – which happens to be one of Verizon’s strengths.  This ad provides a current example of competitive advertising.

UPDATE (11-3-09) – AT&T sues Verizon for the ad.

UPDATE (11-19) — Maybe that lawsuit was not such a good idea.  “AT&T’s Verizon Lawsuit Gives ‘Map for That’ Ad New Life,” AdAge.com, November 19, 2009

UPDATE (11-19) — “AT&T Loses First Legal Battle,” at Slashdot.com

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