teachthe4ps.com - For instructors of marketing.

Hello and welcome to “Teach the 4 Ps” a blog for marketing instructors and people interested in reading about marketing.  The blog came about after Bill Perreault and I (Joe Cannon) developed a newsletter (Teach the 4Ps) for instructors using our text books – Essentials of Marketing and Basic Marketing.  The newsletter is designed to give instructors current articles, websites, viral videos, and online advertisements – with comments suggesting how they could be used in teaching the introductory marketing course.  We all know our students like current examples, so Bill and I want to provide more for users of our books.  We received many positive comments on the newsletter – so we decided to share our ideas with anyone teaching marketing or interested in marketing.  We hope you will share back – and give us comments and ideas on the blog.

For several reasons, this resource is even more valuable in a blog:

• It makes the newsletter interactive – we hope you will offer comments on our posts.
• We post almost every day – making everything that much more current.
• The blog format makes it easy to find J.I.T. (just in time) examples for your classes.  For example, say are you teaching pricing this week – click on “Price” in categories to the right and you will have a listing of only those blog posts that have something to do with price.

So, please take a look around.  We are kicking this off with more than 80 posts already up.  Let us know what you think?  Do you have ideas about how we might make this resource even more valuable?  Click on the headline above and add your comments (or read those of others).