“Electric Car Strategy: Follow the Fleet”

Posted by Joe Cannon

For a nice green example of segmentation and targeting, see “Electric Car Strategy: Follow the Fleet,” (The New York Times, March 1, 2010).  Definitely shows how to tie characteristics of the market (technology, customers, company, and competition) to the target market.

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This entry was posted on Wednesday, March 10th, 2010 at 9:47 am and is filed under Segmentation, Strategy planning, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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