“GoodGuide Puts Brands’ Ethical Claims to the Test”
Posted by Joe Cannon
This article, “GoodGuide Puts Brands’ Ethical Claims to the Test,” at AdAge.com, (September 28, 2009) describes the new GoodGuide website. This site has a database rating about 75,000 consumer products on health, environmental, and social impact using a 10-point scale. The article discusses some possible strategies that might be employed by the website. Even if you cannot check out the article, you can link to www.GoodGuide.com and check out the website.
Tags: Health
This entry was posted on Friday, November 20th, 2009 at 9:59 pm and is filed under Ethics, Social responsibility, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.