Video: “How Starbucks found its way back”
Posted by Joe CannonThis is another segment from CNN’s Poppy Harlow’s interview with Howard Shultz. This might fit in one of several marketing class sessions. Starbucks is a retailer so it might fit there. But I think it works best when talking about implementation and control of marketing strategy. Thus it might fit with our books with chapter 2 or with chapter 19 in Basic Marketing. Note: I can usually resize videos to make them fit my column, but it did not work with this one — so click here to see it larger on the CNN site.
Tags: Control, Implementation
This entry was posted on Thursday, March 25th, 2010 at 8:19 am and is filed under Strategy planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.