“Using Social Media to Sound Off About Brands”
Posted by Joe CannonThis article, “Using Social Media to Sound Off About Brands” (Adweek, June 4, 2010) reports the results of a Harris Poll about consumer behavior online. For readers of Teach the 4 Ps and other marketing literature, it is probalby not a huge surprise that consumers will use social media to rave or complain about brands — though I was surprised to see that 34% of users of these sites claim to have used the sites for this purpose. Social media was also found to influence purchase decisions — wihtith reviews from family and friends yielding the most influence.
This entry was posted on Monday, June 21st, 2010 at 7:22 pm and is filed under Social media, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.