“Marketing Online – Men and Women Use the Internet Differently”

Posted by Joe Cannon

This short post “Marketing Online – Men and Women Use the Internet Differently” (About.com:  Marketing, June 27, 2010).  It might be interesting to report the findings from this study and then ask your students how this might influence a marketing strategy targeting either gender.

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This entry was posted on Wednesday, July 28th, 2010 at 5:03 pm and is filed under Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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