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Here is another in the Good Morning America series “Secrets of America’s Favorite Stores.”  This one features the Container Store — a company frequently lauded for its customer service and as a great place to work.  “Inside the Container Store: Secrets of America’s Favorite Stores” (5:11, Good Morning America, March 30, 2010).  The series offers some of the stores “secrets” which are mostly marketing strategy decisions.  Like the others in this series, there is a text version of the story and the video below. This one clearly fits into the retailing segment of class.  You could also use it with the Basic Marketing chapter on cross-functional issues to emphasize the importance of human resources in marketing strategy planning.

This entry was posted on Tuesday, April 6th, 2010 at 7:41 am and is filed under Cross-functional, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.