teachthe4ps.com - For instructors of marketing.

This is the first of ABC’s Good Morning America series, “Secrets of America’s Favorite Stores.”  This one takes you “Inside Costco,” (5:10, March 29, 2010).  As with others in the series (see following posts), you learn some of Costco’s marketing strategy decisions.

One idea for using this video series would be to have students watch the videos (in class or outside of class), and then ask them to identify specific decisions that each retailer makes for each of the 4 P’s.  In our book we categorize retailers around the strategy decisions they make.  This exercise reinforces their understanding of the 4 Ps and also reminds them of the variety of strategy decisions that retailers have to make.

A special thanks to regular Teach the 4 Ps reader Stephanie Bibb (Chicago State) who brought this series to my attention.

This entry was posted on Tuesday, April 6th, 2010 at 7:39 am and is filed under Retailing, Strategy planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.