Why “location” matters to advertisers

Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses location behavior (where do people go) to better target customers. The video might be a useful supplement when you discuss digital advertising. You could also use it to raise ethical questions around privacy.

I will show the video in class, ask students how this could help a marketing manager for a restaurant, a college sports team, and a maker of skis. Then, if the students don’t raise the ethical question, I will bring it up.