“Why Bertolli Is Using Webisodes to Promote Frozen Dinners”
Posted by Joe Cannon
“Why Bertolli Is Using Webisodes to Promote Frozen Dinners” (Brandweek, March 4, 2010) is the text of an interview with Gaston Vaneri, the marketing director who oversees Unilever’s U.S. frozen food business. Vaneri provides a nice explanation of Bertolli’s rationale for this campaign — which can be viewed at www.intotheheartofitaly.com — feature some celebrities head to Italy and learn about Italian food.
What happens when Rocco DiSpirito, Marisa Tomei, and Dan Cortese travel to Italy to unlock the secrets of Italian Passion for food and life and uncover the inspiration behind Bertolli Frozen Meals? The new web series – Into The Heart of Italy!
It might be fun to show one of the webisodes and then discuss why Bertolli is doing this type of marketing. With the insights from the article and your own thoughts, it could lead to an engaging discussion on Promotion.
Tags: economic environment
This entry was posted on Thursday, March 11th, 2010 at 11:02 am and is filed under External market environment, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.