“What Best Buy Learned About Service as Marketing and Empowering Employees”
Posted by Joe Cannon
Best Buy is one of the most innovative retailers around in its use of social media. They are always experimenting. In “What Best Buy Learned About Service as Marketing and Empowering Employees“AdAge, November 24, 2009 (subscription may be required), we hear how the company has found a creative way to use Twitter. I still question the value of Twitter to most marketers — I guess it depends on your target market. What do you think about Twitter? Should marketers be using it?
This is the viral army of 2,200 Best Buy employees who answer questions and solve customer problems via the customer-care channel we know as Twitter. Self described as “a collective force of Best Buy tech pros offering tech advice in Tweet form,” the program has nearly 15,000 “followers” and it’s growing. Think Apple Genius Bar but without the physical counter.
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This entry was posted on Wednesday, December 2nd, 2009 at 7:38 pm and is filed under Customer service, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.