Viral video – “Kim Kardashian – New Grilled Chicken Salads at Carl’s Jr.”

Posted by Joe Cannon

This viral video features the popular socialite Kim Kardashian.  It has jumped into the Visible Measures top 10 viral videos this week — debuting at #2 with more than 600,000 views in the past week.  This video could be offensive to at least some of Carl’s Jr.’s customers, but running the ad as a viral video appears to avoid some of that because the customers most likely to be offended probably would not watch it online.  On the other hand, the ad would seem to appeal most to younger (maybe even older) men — but promotes a Carl’s Jr. salad, not exactly the meal this target market is likely to buy.   Smart idea?  What do you think?

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This entry was posted on Friday, January 8th, 2010 at 9:20 am and is filed under Market research, Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Viral video – “Kim Kardashian – New Grilled Chicken Salads at Carl’s Jr.””

  1. Ben Says:

    MediaCurves.com conducted a study among 300 viewers of the new Carl’s Jr. ad featuring Kim Kardashian. Results showed that the majority of female respondents (69%) indicated that they found the ad at least somewhat offensive or inappropriate.Also, while men’s perception of the Carl’s Jr. brand increased in favorability after viewing the video, women’s perception of the brand became less favorable after watching the ad. More in depth results can be seen at:
    http://www.mediacurves.com/Advertising/J7698-CarlsJrSalad/Index.cfm
    Thanks,
    Ben

    January 13th, 2010 at 3:24 pm
  2. Joe Cannon Says:

    Hi Ben,
    Thanks for adding that great piece of data and for pointing out the MediaCurves.com website — which is new to me.

    January 13th, 2010 at 4:36 pm

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