Video – “Nike: Music Shoe”

Posted by Joe Cannon

This is a great little viral video you might enjoy showing in class.  Our students love rap — and I find that Nike is a favorite brand.  Teh video was made by Wieden + Kennedy’s (ad agency) Tokyo office.  I predict viral success.  The video was just posted to YouTube today.  As of this afternoon there are less than 750 views.  That will not last long.  It might be fun to ask students, “What does Nike get out of efforts like this?”  I believe that it helps position the brand as hip to today’s youth — a good space to be in.

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This entry was posted on Wednesday, April 14th, 2010 at 4:25 pm and is filed under Positioning, Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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