Video: “FTC Gets Tougher on False ‘Green’ Marketing”

Posted by Joe Cannon

This video looks at consumer interest in “green” products and points out how the “FTC Gets Tougher on False ‘Green’ Marketing,” (3:05, WSJ Video, April 17, 2010).  The video could be shown in a number of different class sessions.  It obviously fits with legal issues in advertising as well as with ethics and corporate social responsibility.  In our books it fits with some discussion of greenwasing in the last chapter.

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This entry was posted on Sunday, April 18th, 2010 at 7:47 pm and is filed under Advertising, Ethics, Legal, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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