Toyota’s “The Sienna Family” video catches viral wave…
Posted by Joe CannonAs we all know, Toyota has had a pretty rough year. A long-term problem for automakers — how do you make a minivan cool? As a Sienna owner, I must admit I make my wife drive it. This campaign has ben running on TV since February but the long version recently worked its way to the top of the AdAge Viral video chart — with over 1.4 million views per week. This could be fun to show to class — starting with the question, “How do you make a minivan cool?” and ending with, “Do you think this does it?”
This entry was posted on Tuesday, June 1st, 2010 at 12:08 pm and is filed under Advertising, Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.