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“Super Bowl Ad Winners and Losers”

Posted by Joe Cannon

Kellogg Professor Derek Rucker and his MBA students evaluated ads based on their ability to achieve strategic objectives — sure beats the popularity contests we usually have. You can hear what Derek has to say in this BusinessWeek video

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Tags: Super Bowl

This entry was posted on Tuesday, February 9th, 2010 at 8:02 pm and is filed under Advertising, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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“Super Bowl Ad Winners and Losers”

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