“Old Spice Campaign Smells Like a Sales Success, Too”
Posted by Joe CannonHere at Teach the 4 Ps we have reported a few times on Old Spice and the wildly successful viral video campaign for Old Spice – “The Man Your Man Could Smell Like.” See our previous posts “Old Spice Commercial Goes Viral…” (Teach the 4 Ps, March 15, 2010) and “Old Spice Revitalizes the Brand with Trendy Advertisements,” (Teach the 4 Ps, July 5, 2010).
Here is an update — the campaign seems to be working to sell more Old Spice. We knew the viral videos generated views and now we know that sales of Old Spice are going up as well, see “Old Spice Campaign Smells Like a Sales Success, Too” (Brandweek, July 25, 2010).
Now Old Spice and its star Isaiah Mustafa have stormed to the top of the Ad Age Viral Video chart hitting #1 with almost 3 million views in one week in July (and more than 11 million as of this post). The latest viral video is more of the same but different.
That could be a nice video to show the first day of class — at least the young women in your class will like it. You could show one of the Axe ads (search YouTube for ideas) to appeal to some of the young men in your classes.
This entry was posted on Monday, July 26th, 2010 at 1:16 pm and is filed under Advertising, Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.