Nike Resurrects Tiger’s Father in Controversial New Ad
Posted by Joe Cannon
The ad below has created a lot of controversy — see “The Industry Reacts to Nike and Tiger,” (Adweek, April 12, 2010), “Tiger Woods’ Nike Ad Raises Eyebrows,” (ABC News video, 6:27), or “The Creepy Nike Tiger Ad: Would Dad Approve?” (Time, April 9, 2010). It might also be interesting to share research on the ad from MediaCurves. There are a variety of different ways to use this in class. Obviously it is very topical. It might be interesting to show it during a session on advertising, then discuss the decision to run the ad. The articles allude to potential motivations for Nike. Then you could share the results from MediaCurves and ask the question, what should Nike do next?
This entry was posted on Monday, April 12th, 2010 at 9:39 am and is filed under Advertising, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.