New Nike Soccer (football) spot, “among the best we’ve ever done”
Posted by Joe Cannon[NOTE: This was originally published a couple weeks ago - but I added a new link and with the World Cup now in full swing, I moved it back to the top of the blog]
As you probably know, the biggest sporting event on the planet starts in just a couple weeks. And maybe the biggest sporting brand on the planet is not a sponsor (Adidas sponsor the World Cup). That certainly doesn’t mean that Nike is quietly standing by. Its new soccer (or should I say football for our non-American readers) ad is a three minute epic that was directed by Alehandro Iñárritu– who has also directed movies “Babel” and “21 Grams.” Trevor Edwards, Nike VP, earlier this month said the ad was “among the best we’ve ever done.” By the way, the ad, titled “Write the Future,” broke the AdAge viral video first week record with 7.8 million views. Check it out…
ADDED 6-15-10: Read Seth Stevens’ praise for this ad at Slate.com (June 7, 2010), “The Greatest Ad I’ve Ever Seen.”
This entry was posted on Tuesday, June 15th, 2010 at 7:00 am and is filed under Advertising, Competition, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.