“New Ads Try to Shock Men Into Going to See the Doctor”
Posted by Joe CannonAs regular readers of Teach the 4 Ps know, I like to bring non-traditional examples into the classroom. I think it helps when students realize the different types of problems that good marketing practice can help solve. This Wall Street Journal article “New Ads Try to Shock Men Into Going to See the Doctor,” (Wall Street Journal, June 15, 2010 – note, the link takes you to a search result that should allow non-subscribers to the Journal to access the article through a back door) and the video below discuss the issue and a new advertising campaign.
This entry was posted on Monday, June 28th, 2010 at 8:05 am and is filed under Advertising, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.