Nestle’s Crisp Goes Viral with Olympians

Posted by Joe Cannon

This viral video rated number 3  in Visible Measures top 10 viral videos this week — debuting with almost 600,000 views in the past week.  The video features Olympic gold medalists Apolo Ohno (speed skating) and Shawn Johnson (gymnastics).  Shawn back flips (or does she really?) over an oncoming bobsled.  Well done viral videos will be passed around — but do they sell more chocolate bars?  Perhaps some good discussion questions for class.  What Promotion objectives can be addressed well with viral videos?  How?

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This entry was posted on Friday, January 8th, 2010 at 9:30 am and is filed under Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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