Musicians Turn to Social Media for Promotion

Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay most musicians very much. It is essential for musicians to build a fanbase. To do that, many musicians turn to social media to build their brand and attract followers.

This USA Today article, “How young artists turn tweets into album, ticket sales” (August 26, 2016)  describes how artists like Lindsey Stirling, The 1975, and Halsey use Snapchat and YouTube to build a following. It is particularly important for these up-and-coming artists who are not the “big names” that can drop a new song or CD and instantly get airplay on the radio and buzz among friend.

The animated gif here is Lindsey Stirling — I did not know her before reading this article, but just streamed a few songs from Spotify. I like her sound.