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Consumer behavior continues to evolve with technology.  This article proviedes nice examples of technology (see chapter 3) and information search in the consumer behavior chapter.  I was surprised by some of the findings reported in this article “More shoppers use smartphones to study, find, buy” USA Today, November 27, 2009.  Another reason we look at the data instead of our own behavior.

Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they’ll use their phones to find store locations, obtain coupons and sales information and research products and prices. One-quarter of all who plan to use their phones to shop say they will make purchases on the devices.

Tags: Technology

This entry was posted on Wednesday, December 2nd, 2009 at 9:53 pm and is filed under Place, Promotion, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.