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Method has been a very successful brand — showing that a small firm can compete with the P&G and Unilever’s of the world.  Brandweek interviews Method’s founder, Eric Ryan about Method’s controversial viral video and a new laundry detergent.   See “Method Co-Founder Offers Spin on Viral Video, Laundry,” Brandweek, January 9, 2010.  If you decide to show and talk about the controversial video – perhaps from a social responsibility or ethics perspective — this article will give you a bit more perspective.

Check out our previous post on the controversial Shiny Suds video being pulled — you can find the video there as well.

This entry was posted on Saturday, January 9th, 2010 at 8:57 am and is filed under Advertising, Ethics, Promotion, Publicity, Social responsibility, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.