“Marketer of the Year: Hyundai”
Posted by Joe CannonWell, Advertising Age readers came to the same conclusion as Brandweek — and named Hyundai it’s Marketer of the Year (”Marketer of the Year: Hyundai,” Adage.com November 9, 2009). I already blogged the Brandweek article/video combination. This article provides additional details on the campaign.
Tags: economic environment, Hyundai, warranty
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